Best Digital Marketing Strategy for Small Businesses?

In digital marketing, there are many online marketing strategies like SEO, SEM, SMM, etc., but most business owners focus on social media and Google paid advertising. Why has search engine optimisation lost its value in the commercial market?

Imagine you have a business and need a marketplace to increase the number of leads. You have spent countless hours working to become the best merchandiser in your target area. However, there is a problem—no one knows you exist because you have no visibility among your local competitors.

Why Business Owners Believe in Google Ads and Social Media Marketing:

1. Every owner needs a return on investment (ROI), so if you need quick sales, you focus on social media and Google paid advertising.
2. You can lightly outsource your services, managing posts and other tasks yourself while only spending on the paid budget.

Question: What happens if you stop spending on paid ads, or your account is suspended?

Once you stop paying for the account, the campaigns will stop running, and you will no longer receive leads.

Solution: If you are focusing on your progress over the next six months, then SEO is essential.

1. It’s essentially free, and even if you stop paying the agency, your rankings will remain in the same search results.
2. Once we achieve a high ranking for the same keywords used in Google Ads, Google will reduce the cost-per-click (CPC), potentially eliminating the need to spend more in that area.
3. Most people tend to trust organic SEO results during their searches.

Problem in Digital Business Marketing:

Website Development: mostly non developer recommend theme-based development to the company owner, because they only need drag and drop no addition coding needed so they become developer.

1. Mostly website hack
2. Mostly website down
3. Required proper maintain
4. Working but not rank in google search
5. Ranking but you are not getting lead

You think its useless to spend time on it

Solution:

1. Always hire a developer. While theme-based websites are cheaper to develop, custom work is often required, and only a developer can handle this effectively.
2. Use unique and relevant content on your website.
3. Utilize sales punchlines and understand user behavior.
4. Schema markup can help your site rank quickly in search results.

Digital Marketing:

Many people consider someone who knows how to run paid campaigns to be a digital marketer. Similarly, blog writers often claim to be SEO experts.

Problem:

1. Spending a lot of money on paid campaigns with the misconception that investing today will lead to immediate returns.
2. Attracting 60% non-related traffic, which damages the website’s reputation and increases the cost of conversion.
3. Relying on automatic paid campaigns, which typically take 15 days for analysis, resulting in a loss of money.
4. Backlinks are effective mainly for blog or article writing, showing long-tail keywords in ranking. For competitive keywords or sales, it usually takes around 6 months to see results.

Solution:

1. Facebook Paid Campaigns: These have an auto feature where you just need to set the budget and wait for results.
2. Google Ads:
   1. Google Auto Campaigns: These can be left to Google, but they usually incur additional costs and may not yield immediate results. Best for small businesses starting out or those with limited knowledge of Google Ads.
   2. Manual Campaigns: In manual campaigns, you set the conversion goals and analysis. You have more control over the direction of the campaign, making it suitable for experts who understand keywords, negative keywords, and area-specific needs

What is the Best Digital Marketing Strategy for Small Businesses?

1. Ensure your website is of high quality, focusing on UI & UX.
2. Hire an experienced SEO professional from the start, as they know which search terms will be beneficial for your online promotion.
3. Update your website’s meta tags and page content according to the relevant search terms to improve relevancy.
4. Set up Google Analytics and Google Search Console to monitor website traffic and overall health.
5. Start with branding and SEO: a. Set up your business on Google My Business. b. Add reviews from family and friends on Google My Business—more reviews build quick user trust. c. Start with business citations and always use unique information on each citation website, like Yelp, 192 Directory, Yellow Pages, etc. d. Focus on local classifieds. e. Use marketplaces for product promotion, such as Google Merchant and Facebook Marketplace, with free or paid options depending on your needs.
6. Start a small campaign on Google Ads: a. Begin with a Google location campaign. b. If you sell products, run Google Shopping and Marketplace paid campaigns. c. If you provide services, run a local store promotion campaign in Google Shopping. d. For quick sales, consider using coupon websites and sign-ups.
7. Video Marketing: a. Remember, winning customer trust is key to business success online. Video promotion is an essential tool to start with. Achieving visibility in video search can quickly build trust—seeing is believing.

Note:

1. Content should be unique.
2. Information should be accurate.
3. Local promotion, like banners or paper marketing, helps increase visibility and build trust.